Hotel in Detail:The Rocco Forte Brown's Hotel has a character of refined English charm and sophistication. The interior marries the new and contemporary with the hotels original Victorian feel. An iconic hotel where the bar was once said to be a favourite of Britain's war time leader, Winston Churchill.
Bedrooms are designed by Olga Polizzi and combine modern features with traditional furnishing and are all individually decorated. Added touches include antiques, books and original English paintings. Amenities include en-suite (large tub with steam room/shower), Two line phones, Multi-channel flat-screen LCD televisions, Ipod docking station, Interactive video on demand, free High-speed Internet access, 110/240 V converter outlets, UK and US modems, Individually controlled air-conditioning, In-room safe, Mini bar, bathrobes, slippers and Hairdryers. Rooms are 32-40 square metres in size with the suites being 50-95 square metres.
The suites feature a quaint gas fire in the sitting room and a TV in the bathroom.
Two rooms are adapted for wheelchair access. Room service is 24 hours. There is a maid service twice a day. Bedrooms are triple glazed.
Dining Options:Beck at Browns: Casual dining restaurant, offering a light menu of Italian classics. Has an inimitable Italian style and dishes use the highest quality seasonal British and Italian ingredients. . Each dish is crafted to create an Italian menu which showcases the diversity in cooking techniques throughout the country, from the more hearty meat and fish dishes found in the mountainous north to the fresh, citrusy flavours in the sun-drenched south.
The historic restaurant retains the original 1900s oak panelling, whilst transforming the space into a bright, botanical utopia, with a colour palette of greens and turquoises, brass accents and a curated selection from Browns Hotels significant art and antiques collection.
Brown's English Tea Room - Serves the Afternoon Tea and light meals. Afternoon tea is actually the signature of the hotel, and has been a tradition here since the hotel opened in 1837. Enjoy a choice from a range of the finest teas from around the world. Along with your choice from 17 teas enjoy the a section of sandwiches, fresh scones, cakes and delicate pastries. Also a choice of a Champagne Tea. Baby Grand Piano plays in the background.
Open daily from 07.00 to 23.00, Tea from 15.00 and 18.00 (Weekends from 13.00). Light Meals are served between 11.00 till 14.30 and 18.00 till 23.00
The Donovan Bar (enlarged to include the old Library Restaurant) - Pays homage to the celebrated British photographer Helmut Newton and is lined with his iconic prints. Furnishings are contemporary with wooden floors, black leather seating and dark country check banquettes. Vibrant and fashionable. The bar has a banquette area for 12 guests which is known as the naughty corner thanks to the more adult oriented photographs here. Extensive range of over sixty cocktails (and in-house specials such as the 'Space Rack') and thirty wines and Champagnes as well as British snacks.
Open daily to residents and non-residents from 11.00 till 01.00 (Sundays noon till midnight).
Live jazz 21.00 till midnight (not Sundays).
WiFi internet is available in public areas. Onsite is a 70msq fully equipped cardiovascular gym with three spa treatment rooms adjacent and all are located in the basement. Treatments include Reiki and Thai massage, facials and seasonal pedicures and the spa is open to both residents and non-residents.
The Rocco Forte Browns hotel has 6 Function and meeting rooms all with natural light for up to 120 people.
A nice feature is the children's program which provides homemade cookies and milk at bedtime, small toys and gifts.
Other features of the hotel include fill concierge services, Instant message delivery, same day laundry, Valeting and pressing service upon request, Complimentary shoe-shine, express check-in and check-out and Valet parking.
Public areas are wheelchair accessible.
Hotel Vicinity:Nearest: Tube Station: Green Park 334 yards (305 metres), Railway Station: London Charing Cross 0.8 miles (1.3 km), DLR Station: Tower Gateway 3 miles (4.7 km), Motorway: M1 Junction 1 5.7 miles (9.2 km). This hotel boasts 4 tube stations with a half mile radius (0.8 km). Originally constructed from 11 Georgian Town Houses and famed for its traditional afternoon tea, and is located in Mayfair just off from Piccadilly. The Rocco Forte Brown's Hotel dates back to 1837, which makes it the oldest existing hotel in London. This location puts guests in the heart of Central London and in one of the most exclusive areas. Albemarle Street, which itself dates back to the 18th century, runs parallel to the world famous fashion and jewellery shopping area of Bond Street. 300 yards to the East is Regents Street with a huge range of boutiques, department stores, restaurants and bars. Oxford Street which has one of the highest densities of shops in Europe and is geared to the tourist market is 0.4 miles to the North. Piccadilly Circus which in practical terms is the centre of tourist London is 0.3 miles to the East at the bottom of Regent Street. Although Albemarle Street is just a small street off of a busy main road, its actually used as a cut through so can be quite busy during weekdays. Less so on weekends. Opposite this street and on the other side of Piccadilly is Green park, a large open space and park and which makes up part of the grounds of Buckingham Palace. Other nearby places of interest include St James's Palace (0.4 miles), Hyde Park (0.5 miles), National Gallery (0.6 miles), Trafalgar Square (0.6 miles) and the Wallace Collection (0.7 miles).
Bedroom Numbers: 117 (of which 19 are suites) / 5 floors
Check-in: 14.00 (2 pm)
Check-out: 12.00 noon
Parking:There is no parking onsite.
Internet:WiFi is available in the hotel rooms and is free of charge.
More hotels from this chainIf your first and only choice is for the Leading chain your options for the same brand nearby are:
Ritz Hotel London: is 258 yards (235 metres) away, has a guest satisfaction score of 90% and rates start from about £445.
Four Seasons Hotel Park Lane: is 0.5 miles (0.8 km) from here, earns a customer rating of 99% and base rates begin at about £590.
Langham Hotel London: 0.6 miles (1.0 km), rated at 96% and with rates from around £300.
Lanesborough Hotel London: 0.7 miles (1.1 km), rated at 99% and with rates from around £572.
Compared to other London hotels: This hotel has been rated 90% by past guests. The London average is 80% and the average for 5 star hotels is 89%. Therefore this hotel is above average for its sector (star rating) and for London as a whole. Leading Hotels across the chain average 94% so this hotel is slightly below the guest rating for most Leading hotels.
Below average for a Leading hotel but still a hotel to consider. The hotel remains better rated than most London hotels and additionally ranks above the average guest rating for 5 star hotels.
Milesfaster ranking: 120th from 866 London hotels, 11th of 11 Leading Hotels, and 54th of 131 five star rated hotels.
Another to Consider: A comparable type of hotel close by (0.1 miles, 0.2 km) would be the 5 star Ritz Hotel London, with base rates beginning from £505 and which has a 90% guest satisfaction rating. The Ritz Hotel London also offers: free WiFi, a spa.Looking for lower base rates? Then another option might be the Radisson Blu May Fair Hotel. 0.1 miles away (0.2 km), has scored 82% from former guests and whose lowest rates start at about £228 (theres free WiFi too).
Would you prefer to go with something that has scored higher in guest satisfaction ratings? If that is what your after then the 5 Star Stafford London seems like a possible option. The Stafford London is only 0.2 miles (0.4 km) away. The Stafford London has an extremely high guest rating of 97%, one of the best rated London hotels.
Local hotels analysed:The fifty hotels that are closest to this location (33 Albemarle Street, W1 postcode) which we list extend for a 0.5 miles (0.9 km) radius. Consisting of 30 five star hotels (average rating 88%), 17 four star hotels (average rating 84%), 2 three star hotels (average rating 88%) and 1 two star hotel (rated 83%). Of the 50 local hotels top rated are Connaught Hotel (5 star), the Haymarket Hotel (5 star), the Soho Hotel (5 star), the 45 Park Lane Hotel (5 star), the Four Seasons Hotel Park Lane (5 star) and The Beaumont London (5 star) (all 6 are joint top with 99%).
Base Rates: We show you the average starting rates (base rates) in the area and break it down by star rating. Trouble with this is that base rates do not include special offers and limited low rate deals. However they remain a useful guide to general rates. The average base rate when considering all hotels in the surrounding area is £272 per night. Starting from £18 at SoHostel (2 Star, 83%) with top rates of £1000 at 45 Park Lane Hotel (5 Star, 99%). Rate averages listed by star level: Five Star average: £349, Four Star average: £163, Three Star average: £161 and Two Star average: £18.
We rank hotels based on their guest rating but balanced for their influencing factors. We have ranked Rocco Forte Brown's Hotel 13th (joint) of 50 nearby hotels and 10th (joint) for the 30 five star hotels in the area. Our ranking for sheer lowest base rates is 46th of 50 (26th of 30 five star hotels.). We calculate an overall ranking combining the rates and rating scores. This hotel ranks 29th of 47 for pure value for money (SoHostel was top).
One of the top ten hotels in London: Telegraph newspaper 2015
Overall winner 2009
award for excellence 2007, 2008, 2010-2013
Forbes Top 400: 2008
Condé Nast Readers' Choice Awards:
2009: Top Leisure Hotel in London
Prix Villégiature Awards:
2006 - Best Hotel in Europe
Travel and Leisure magazine: Europe top 100: 2009
Top ten family friendly hotels in England 2014 by The telegraph newspaper
History:Was formerly called the Raffles Browns Hotel (until 2003).
The hotel has been branded under Rocco Forte collection of luxury hotels since 3rd July 2003. Previous to this it was branded under the Raffles International Hotels logo, another collection of luxury hotels.
The hotels name originally came from its first owners of 1837, James and Sarah Brown. The couple were valet and maid to Lord and Lady Byron. The hotel was sold in 1859 to the Ford family, the famous car manufacturers, who modernised the hotel with electricity (1884), permanent bath tubs (1885), gentleman's smoking room, electric lights, lifts (ascending chairs) and the first London hotel to have its own onsite restaurant. 30 years later in 1889 the family purchased the hotel to the rear of the property, the St Georges Hotel on Albermarle Street. The two hotels were knocked into one and a fifth floor was added to the building. In 1905 3 adjoining townhouses were purchased to again enlarge the hotel.
A landmark event took place at the hotel in 1876 when Alexandra Graham Bell made the first ever telephone call from here. Author Rudyard Kipling wrote the novel 'The Jungle Book' while resident at the hotel and Queen Victoria took tea here. Agather Christie was another author who wrote here for the novel 'At Bertram's Hotel'. The hotel was the also the first in London to have its own restaurant. In 1871 Napoleon III and Empress Eugenie stayed at the Browns Hotel. Other guests have included Theodore Roosevelt who has a suite named after him at the hotel and Queen Victoria.