The Principal Hotel
The Principal Hotel

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The Principal London

Hotel Rating: 5 Star Quad Rooms √ Air-Conditioning √ Non-smoking √ Bag Storage √ Room Service √
Achieved a score of 91% from 3026 reviews
Rates from £62 per room
1-8 Russell Square, London, England, UK, WC1B 5BE

Hotel in Detail:

One of London's oldest hotels. The Principal London is a French Chateau styled Grade II listed building first opened in 1898. Notable as being the first Victorian structure built in the area of Bloomsbury (others were Georgian) and at the time was double the size of the surrounding buildings. The hotel was the work of architect Charles Fitzroy Doll. The original lobby featured a magnificent mosaic floor which was covered up after being damaged during the second world war, this has now been fully restored. The lavish Interiors feature include Sicilian marble columns, high ceilings, large chandeliers, marble pillars, oak panelling and the sweeping grand marble staircase.

The Principal London Hotel offers a wide range of room types with the style being modern but also classically traditional. All rooms are en suite and air-conditioned. Bedrooms amenities include custom made beds, direct dial telephones, tea and coffee making facilities, desk, ironing facilities, safety deposit box, trouser press, hairdryer and satellite television, pay-per-view movies and playstation.
Room service available. Floors have lift access. Free WiFi for all bedrooms.

Onsite the The Principal London features a Restaurant and two bars. The "Virginia Woolf", offers a selection of snacks throughout the day and the "Fitzroy Doll" offers traditional style dining in an airy environment with period features.
The Benjamin's Bar shows sports events on its large screen TV along with a range of beers. The Kings Bar has a restored Victorian setting. Here along with the drinks and cocktails the bar also serves traditional afternoon tea, light snacks and sandwiches.

Extensive conference and banqueting facilities also available at the The Principal London with room for up to 450 guests. There is a dedicated business centre called 'meetings' that has facilities for anything form 2 to 90 guests.
The reception is 24 hours. The Principal London has WiFi internet access. Luggage storage facilities.
This is an all no-smoking hotel.

Hotel Vicinity:

Nearest: Tube Station: Russell Square 105 yards (96 metres), Railway Station: London St Pancras Domestic 0.6 miles (1 km), DLR Station: Tower Gateway 2.4 miles (3.8 km), Motorway: M1 Junction 1 5.6 miles (9 km). Within a 0.5 miles (0.8 km) circle of the hotel are 6 tube stations (underground system). The Principal London enjoys a location on the north east edge of central London within a short stroll of London's west end. Right on Russell Square which is a busy gyratory system for traffic entering central London. The great thing about this area is that its just outside the most expensive parts of the capital but still within easy reach of the best tourist areas such as Holborn, Covent Garden and Soho. Public transport links are excellent with a tube station right on the square and with buses and taxis always passing through this district. There are plenty of shops, restaurants and amenities locally notably in Bloomsbury Square (Brunswick Centre) and along Southampton Row. Being on the east side of centre means the hotel is convenient for the City of London which is just the other side of Holborn. Nearest places of interest include British Museum (0.3 miles, 0.5 km), Dickens House (0.4 miles, 0.6 km), Petrie Egyptian Archaeology (0.4 miles, 0.6 km), British Library (0.4 miles, 0.6 km), Pollocks Toy Museum (0.5 miles, 0.8 km), Sir John Soames Museum (0.5 miles, 0.8 km), Ben Uri Art Society and London Jewish Museum of Art (0.6 miles, 1.0 km), Curzon Soho Arthouse Cinema (0.7 miles, 1.1 km) and the London Transport Museum (0.7 miles, 1.1 km).
Bedroom Numbers: 373
Check-in: 14.00 (2 pm)
Check-out: 12.00 noon
History: Was called the Hotel Russell till May 2017. After the name was changed to The Principal Hotel in 2017 the hotels rating was raised from 4 star to 5 star as a result of extensive refurbishment through 2017.


Public parking is available in close proximity to the hotel and charges apply.


WiFi is available in the hotel rooms and is free of charge.
Compared to other London hotels: This hotel has been rated 91% by past guests. The London average is 80% and the average for 5 star hotels is 89%. Therefore this hotel is above average for its sector (star rating) and for London as a whole.
Milesfaster ranking: 57th from 866 London hotels, and 37th of 131 five star rated hotels.
Another to Consider: Another hotel that is much like the Russell Hotel and not too far (0.1 miles, 0.2 km) would be the 5 star Ampersand Hotel, where prices begin from around £216 and which has a 90% guest satisfaction rating. The Ampersand Hotel also offers: free WiFi.
Looking for lower base rates? Then another option might be the The Exhibitionist Hotel. 0 miles away (0.0 km), has scored 82% from former guests and whose lowest rates start at about £99.
Would you prefer to go with something that has scored higher in guest satisfaction ratings? If that is what your after then the 5 Star Egerton House Hotel seems like a possible option. The Egerton House Hotel is only 0.5 miles (0.7 km) away. The Egerton House Hotel has a perfect unblemished customer rating 99%, a truly stunning achievement.

Local hotels analysed:

The 50 nearest hotels around this area (1-8 Russell Square, WC1 postcode) which we have have on our website extend out to a 0.5 miles (0.8 km) radius. The breakdown by star rating is 4 five star hotels (average rating 89%), 20 four star hotels (average rating 82%), 17 three star hotels (average rating 78%), 7 two star hotels (average rating 70%) and 2 one star hotels (average rating 62%). Of the 50 local hotels top rated are Montague On The Gardens Hotel (4 star) and also the Rosewood London Hotel (5 star) (both joint top with 98%).
Base Rates: We use base rates as a guide to the hotels starting rates. They do not include special offers and deals though so are just a rough guide. Taking all the hotels in the area together the average starting rate is £107 per night. Rates range from £16 at Generator Hotel (2 Star, 74%) with top rates of £363 at Rosewood London Hotel (5 Star, 98%). Rates broken down by star rating: Five Star average: £196, Four Star average: £131, Three Star average: £85, Two Star average: £56 and One Star average: £53.
We use a proprietary algorithm to rank hotels based on user reviews but adjusting for contributing factors. We rank The Principal London 3rd (joint) of 50 nearby hotels and 2nd (joint) for the 4 five star hotels in the area. In terms of lowest starting rates this hotel is 44th of 50 (2nd of 4 five star hotels.). Analysing both the base rates and overall rating for the hotel we rank it 3rd of 45 for sheer value for money (Generator Hotel was top).
Comment: Originally built in 1898.
The Russell hotel is part of the Principal Hotels chain which was bought by Permira (an equity firm) from Royal Bank of Scotland in September 2006. The chain was then sold to Alternative Asset Investment Management (AAIM) in December 2006 in a sale and lease back arrangement. Principal Hayley Hotel group  (which was backed by Permira now backed by Lloyds Banking Group) re-purchased the hotel in a deal involving 6 hotels in January 2012. The 6 hotels were the Hotel Russell, the George in Edinburgh, the Leeds Metropole, the Royal York, the Palace Manchester and the Selsdon Park in croydon and were purchased for £200 million pounds.
Underwent a £12 million refurbishment in 2004/2005.
Was called the Le Meridien Russell Hotel until 2003.
Judy Garland sang live for her fan club at the Russell Hotel 29th November 1964.

The Principal London Locality Information

Districts Close by:

Russell Square, Bloomsbury, Holborn, Covent Garden, Marylebone

Nearest Major Airports:

London City Airport (7.6 miles, 12.3 km), Heathrow Airport (14.5 miles, 23.4 km), Gatwick Airport (25.4 miles, 40.8 km), Luton Airport (26.9 miles, 40.3 km), Stansted Airport (30.4 miles, 48.8 km)

Nearest Tube Stops:

Russell Square (0.1 miles, 0.2 km), Goodge Street (0.4 miles, 0.6 km), Holborn (0.4 miles, 0.6 km), Tottenham Court Road (0.5 miles, 0.8 km)

The Principal London enjoys a location on the border of central London